Research

 

 

This is one page of an newspaper article about the London riots, the reason why I have chosen to analyse this piece of work is because my print will be about a riot involving mostly youths in South east London. I believe this one page article is aimed at both men and women aged 20 – 30. The main reason for this is because of the house style (the layout), most of the article is covered with images of the riots with little text. The anchoring text ‘second night of fear as riots spread’ relates to the images as they show scenes of London truly falling apart due to looters. The font size is very small and can be difficult to read, this may have been done this way to place more importance on the images and the anchoring text as they may show more realness to the situation London was in at that current time. Also none of the images are airbrushed this gives the audience a feel of the riots that it isn’t fake, made up but happening, gives the audience a serious feel of destruction. The images used are very bright due to the fire depicted in it, this would automatically draw the audience in and persuade them to read the article or at least view it briefly. The main image in the article is full of looters that look like young teenagers acting in a deviant way, as a viewer I would automatically state that the individuals in the main age are teenagers the reason for this is that they are all dressed ‘Hoodies’, which are associated with youngsters. By the news article presenting this particular image as the main can feed the idea into most the audience’s heads that the main people involved within the riots are youths.

 

This is the broadsheet ‘The guardian’ front page spread of the London riots. This newspaper takes a more serious note of the events of the London riots, you can tell this by the language they have chosen to use ‘Disorder’, ‘full- scale alert’ and ‘prime minster and home secretary’ in the cover lines displayed. Also the main image used would automatically catch the reader’s eye as it looks very dramatic, the reason for this is there is a female depicted falling from a building to rescue herself from being killed in an arson attack by rioters. The image itself is so dramatic that it can tell a story by just looking at it, the message its sending is that people are fighting to save London, this is obvious from the main image and the feature line address that relates to the image shown. The house style of this front cover broad sheet fits in with its target audience of individuals aged 30 and over that are of middle class and highly educated. The reason for this is the colours are quite dull to be honest, the use of blues, blacks, greys and whites are associated with the middle aged. Also the front cover seems to be a lot wordier than other newspaper front covers, such as the sun. This shows that the ‘guardian’ has considered its target audience when publishing this story, as the use of a lots of words compared to one image will be much more appreciated and bought by educated middle class individuals. As a reader having the layout of the text around the image influences me to keep on reading around the image as your eyes are consistently going around the image, instead of your eyes floating around the page to read the next part of the featured story.

This is a double page spread article by the Daily mail (tabloid) of a dog than can do extraordinary stuff, such as ironing. I believe the target audience for this double spread is men and women aged mid twenty’s – 65 that are mostly likely to be working class. The reason why I believe this is because the language used is informal words, such as ‘wow’ and ‘hubby’ used in the text and feature line. Also the main story of this article would be seen as entertaining to the working class but mostly likely to be seen as ‘stupid’ by the middle and upper class. Also the house style layout of this double page spread is half text half pictures, I like this layout because at times individuals could get bored of the story and much prefer images to tell the story for them. Also as working class individuals are perceived to have not much intellectual knowledge, therefore a lot of images would be the best way to get the feature story across to them. The house style of colour used is not just black white there is some colour to it, such as red and the images are bright. I think this is much better to have some colour to it instead of the traditional black and white used in newspapers because it may attract the audience’s eye to stop and view the newspaper. Also on this double page spread it features an advertisement for ‘Tesco’s’ stating they are holding a clothing sale. This relates to the target audience of working class adults as they are most likely to go shopping for food and clothes in Tesco’s. This advertisement on the double page spread may influence them to by the newspaper as they probably have a lot of trust in their local grocery store.

This is a billboard poster of the film ‘Rango’. This billboard is aiming for its target audience of young children aged 3-11 to go to the cinema and watch it. I believe this is the target audience because the house style used is very bright, eye-catching, picture and cartoon like. The main colours used are bright blues, greens and oranges which are colours associated with young children. The font styled used is very bold and curly like, this is also associated with children as the font style looks very fantasy, and something that most children are interested in. also the billboard is not wordy, this maybe because of the targeted audience. Young children are not keen of reading loads of words their more focused on the main image, the title of the film, the date and who’s featuring in the film. All aspects of this has been covered on this billboard poster. Also the fact that the actor ‘Johnny Depp’ name is in bold pure white text to make it stand out, this may have been done purposively to attract kids to view this film at the cinema as some may recognise his name as he has featured in some popular children’s films, such as ‘The pirates of the Caribbean’ which is immensely well known. Also I like how the realise date of the film is in bold writing as it helps alert audiences when to go to the cinema and watch it.

This a billboard poster advertising Katy Perry’s new concert film which is to be shown in cinemas. I like the house style of this billboard poster and how the creator has used a black background and the use of dark and light purples reflecting her face. This then makes the audience automatically look at her face and recognise the film is featuring her, as it is the brightest element on the poster. Also I like how the feature line ‘Katy Perry’ is in big, bold and in white text as it also stands out from the black background. Also I like how the taglines are noticeable at the top of the poster. The use of the tag lines that read ‘incredible’ are very tactile and beneficial as it influences readers to go and watch the film as the words used praise the film. The main image used of Katy Perry looking straight into the camera, is a very good aspect of the poster as I believe by Katy Perry looking ahead influences the reader to take notice to the poster as her dynamic eyes are on the audience. One downfall to this billboard film poster is that it is not that informative in the sense that the date that the film is realised is not visibly notice, which is a very important aspect of a billboard film poster.

This is a billboard poster of the film ‘public enemies’ featuring Johnny Depp. I believe the target audience for this billboard poster is males aged 18 – 45. The reason why is because the house style has a masculine feel to it (the use of the colours white, back and cream), it is very bland. I think the colours used are not effective at all as theses colours can easily blend into many surroundings and not catch individual’s eyes for them to view it. An aspect to the poster I think is good and effective in the sense that the big bold black writing that stands out from the white background informs viewers what the film is called, who is featuring in it, what it is about and when it comes out in the cinemas. The main image depicted of Johnny Depp holding a crime, gives an idea to the viewer of the poster that the film is possibly about crime, violence and action which is again associated with males, they are most likely to watch the film. Also I like the house style layout, the way how the poster is divided into two sections, one section is of an image and the over is the informative side of the film. I believe this style looks better than having all kinds of informative information floating around the poster as it can be very time consuming and complicated for the viewer to take in. 

http://www.youtube.com/watch?v=zMqdGK_jDfc 

This is a radio advertisement for a newspaper; I believe the target audience of this radio advertisement is individuals of a young age probably 16 – 25 years of age. The main reasons for this are that the voice used to promote this newspaper is computer generated and us individuals associate computer technologies with youths of today as they are the most likely age group in society to use it. Also the language they have used is informal, for example use of the words ‘latest’ and ‘greatest’ which then tells us this is not a serious newspaper that features stories such as political issues, as it would of used formal language to spread the importance of the story. This can then relate to its target audience as they are more likely to read something informal. Also the background music is very loud, bubbly and dance like which corresponds with the type of newspaper it is promoting. I think youths are more likely to listen to this radio advertisement just by the music as most will find it is something they usually listen to. I like how the radio advertisement is only 18 seconds long, it is sharp and quick which keeps listeners alert and not bored.
 

This is a 30 second radio advertisement persuading individuals to apply to the University of Windsor. I like how the speakers on this advertisement are both male and female, this widens the target audience gender for male and female. Also both speakers have a confident, happy, and persuasive tone to their voices. This is a good aspect of the radio advertisement as the aim of the advert is to convince listeners to apply to the university or at least research into it, as the speakers do instruct the listeners to go on to their website. Also both speakers use positive words to describe the university, such as ‘friendly’,‘excellent’, ‘quality’ and ‘never out of place’ all of these words/attributes are necessary for its target audience of undergraduates or even postgraduates when applying for a university. Also another aspect of the radio advertisement that I think is good is the use of sound. The background music has a happy, cheerful and free living tone to it, which gives of the impression that this university guarantees you happiness and freedom, two things that students value when looking for the perfect university.

This a radio advertisement is of the charity Alzheimer’s society, I believe this radio ad is targeted towards older males and females as this disease is mostly common in them. I like how the radio advertisement is very formative, as it tells the audience that Alzheimer’s is a disease in the brain and it’s common in older age. Also I like how the speaker on the advertisement is a women’s voice, her voice sounds soft and gentle. This gives the listener the impression that if they develop this disease they will be cared for, as in society women are supposed to be nurturing. Also the music used is very slow and depressing like which reflects the mood of the individuals that may have the disease. Also I like how the radio advert is only 22 seconds long, which keeps the listener engaged for longer compared to them listening to a long radio advert which would cause loss of concentration.
 

This a billboard of newspaper advert. I believe the target audience for this billboard is middle aged individuals, as the house style seems to be very basic and dull. The colours used are white and blue, which gives of a sense of that the advertisement is professional. I like how the important information is very clear visually, as the text is large and the white font standout of the dark blue background. I like how the image of the newspaper is at the edge of the billboard and the fact that it is sealed up, makes me think that it is full of new news. I think it is a good idea that the text is at the top of the poster to show importance that this newspaper is the country’s ‘Most read newspaper’.  This then influences the audience to buy the newspaper due to its persuasive writing.

Possible fonts for my newspaper front cover

I discovered this possible font for my front cover of my newspaper on the website 'Dafont'. I like how the font is looks neat, formal and clear. It will be easy for the reader to notice what newspaper this is and also the font looks formal which fits in with the target audience 'Middle class' individuals who are middle aged.

 

This is another possible font type that I found on 'Dafont' for the front cover of my newspaper. I do like this font because it is very bold and noticeable. However, I believe this font is too informal looking, does not look neat.

 Inside the Guardian newspaper



I was flicking through the guardian to find inspiration for my newspaper. I found a page where the picture of the writer and their name was above the story featured. I liked the layout and design of it, I thought it looked professional and more interesting for the reader as the story becomes more personal.

 

| Start your own Photo Books | Create custom Christmas Cards