Audience research

Survey Monkey audience analysis

From my survey I found out that males are more likely to purchase a newspaper, so therefore I aiming to create a newspaper that males will buy. From this I will consider what layout and colours for example have a masculine feel to it.

 

 This is part of the survey that individuals filled in, this part tells me that 36-45 year olds are more likely to buy newspapers. From this finding I am going to aim my newspaper towards this particular age group by featuring stories and advertisements that will interest them. For example cover stories that are not child/teenage like, but more serious and intellectual topics, such as political issues around the world.

This part of the survey that was completed informs that buyers would be more interested in a newspaper that has more text than images. Therefore from this response I aim to create a newspaper with mostly text but with a few images that relate to the text, as that will persuade more individuals to buy my magazine.

 

 

This response from the people that have filled out my survey states that they would much more prefer to read a newspaper that consists of formal language. Therefore I aim to produce a newspaper that contains formal language, as more people will buy it this is evident through my findings.
 

This section of the survey shows that more individuals are interested in seeing images that are medium shot taken. Although, there is a high response rate of close ups and long shots. Therefore I believe I should have a mixture of medium shots, close ups and long shots to attract a much wider audience.

 

This part of my survey results shows that most individuals would rather read a newspaper that has crime as a feature story. From this analyse I aim to produce a newspaper that is essentially about crime, as that is what most people are interested in reading. So therefore if I produce a newspaper on crime more people are likely to buy it.

 

 

From this finished part of the survey it informs me that most individuals are interested in advertisements featuring in newspapers. Therefore I aim to add at least one or more advertisements in my newspaper, as more people may buy it if there is an advertisement on it.
 

 

This part of the survey informs me that most people are interested in advertisements that are helplines, such as a child abuse or bullying helpline for example. Therefore I am going to be adding an advertisement in my newspaper that is a helpline, this may contribute to people buying my newspaper as most want to see an advertisement that is a helpline.
 

 

This part of my survey tells me that most individuals that took the survey prefer a newspaper with the main house style to be black and white. From this finding I aim to make the main house style colour black and white, as that is what most people wish the newspaper to be in.

 

This question that was in survey tells me that most people would buy a newspaper that costs around 75p to £1.00. Therefore I will price my newspaper in between this price range chosen, as most people would rather by a newspaper costing that much.

 

Questions that were asked for the interview

 

1.What is your favourite newspaper and why?
 

2.Would you prefer to see loads of text on a billboard or with some images?
 Why is this?
 

3.What types of things would you like to hear in a radio advertisement?

4.Would you like a male or female male speaker in the radio advertisement?

5.What story featured on a billboard would grab your attention?
 

6.What radio station do you listen to?
 

7.What shops do you buy your newspaper from?
 

8.Where do you socialise?

Filmed interview

This was a video taken by myself of possible buyers of my product; the purpose of this video was to find out what aspects of newspapers, billboards and radio advertisements that they are interested so I could possibly incorporate it in my work. From this audience I found out that they usually socialise at places such as, cinemas, restaurants, swimming pools (leisure centres) and also in London. From this finding I am to set up my billboards near these specific places or inside them if possible, as they will be more likely to be seen by audiences as my video shows. I also found out that they would like to view billboards with an equal amount of text and images, and ones that have a grabbing story that feature, such as crime. From this I am to do a billboard that features crime aspects to it, mainly knife crime. The audience that I interviewed usually listen to radio stations, such as bbc1 which is very formal and conservative, and mainly aimed at the middle/upper class individuals, due to the formal language used and the information given. Also I found out that my audience would much more prefer a women speaker than male, the main reason for this they said was that a women’s voice is much more carming and sympathetic. From this research I aim to create the script of my radio advertisement in formal language, as my audience much prefer this and also that my target audience is mainly of middle class backgrounds. Also I am going to get a female to be the speaker of my radio advertisement as this is an aspect that my audience like to hear on a radio advertisement, as well as music they stated. Also my audience suggested that my radio advertisement should consist of some facts about crime, which I will consider. The interview of some of my audience members show that they enjoy reading newspapers, such as the guardian. This interest of theirs will help me to structure the layout/house style of my newspaper and guide me to find out what type of language my newspaper should be in (informal or formal). Also I found out that they tend to buy their newspapers from local newsagents and supermarkets, therefore I shall my newspaper in these places as this is where they are most likely to be bought. Overall this interview of some of my audience members has really helped me to think of possible ideas for my products.

 

Potential audience members of my media products on the social network site 'Instagram'

The purpose of this research was to find out who my target audience in relation to my media products. From their Instagram profiles I was able to find what are their hobbies, what they enjoy reading, for example I found out that the majority were interested in crime stories.

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