Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?
When thinking of ideas of what I should produce for my media products I created a survey on ‘survey monkey’ that got distributed to large audience. I done this so I could get responses and look for common trends that I could base my media products on. For example, from my survey monkey I was able to find the trend that the majority of my audience enjoyed reading crime stories in newspapers. Therefore, I decided that the main topic throughout my media products was to be crime. I also used ‘Survey Monkey’ at the end of my project to gain constructive criticism from the same audience as the start of the project.

The media technologies I have used through this process have all been effective. When researching how I should construct my media product I used, texting, filming interviews and surveys to find out who my target audience are and what they expect to see on a newspapers and billboards and what they should hear on a radio ad. Also I used the internet and newspapers that I bought from local newsagents to find inspiration and influence to how I should layout my media products so it attracts my target audience. For my radio advertisement I used YouTube to search for examples of newspaper radio adverts and also made sure I listened to the radio more often to listen out for radio ad. By doing this I was able to find out that most radio ads had jingles to alert there audience that there is an important message coming up, this why I chose to incorporate this aspect into my own work so it also grabs the audience’s attention.

I used blogger to present my project journey, from researching to post production to my final production. Blogger allowed my work to look professional and organised for audiences. I also used ‘Prezi’ and ‘Mixbook’ to present my written work, such as research analysis. I believed this made my work look more creatively appealing than if it was just pasted into blogger.

For my newspaper and billboard I used the professional camera the DSLR to take my images, as it is of a good quality and would make the media product more visually appealing, which would then attract a wider audience. Also I used Photoshop to create my media pieces (newspaper and billboard), I found Photoshop easy to use when constructing my work as I have used it before for previous projects. For recording my radio ad I used garage band on the IMac laptop, as the quality was very good the speaker sounded clear and effective.

I used ‘YouTube’ throughout my project to research into radio advertisements so I could gain an in-depth understanding of what features should be on a radio advertisement, such as jingles and what makes radio advertisements make you want to listen to them. Most of the time I found out that the speaker had to be effective, meaning a clear voice so the listener is able to understand it. I also used YouTube to upload my filmed video of my audience talking about what they want from my media products. I also uploaded my final radio advertisement onto YouTube.

When creating my media pieces, the billboard and newspaper I used Photoshop. When using Photoshop I was able to create advertisements that would feature on my newspaper and the layout of my newspaper and billboard.